Pricing your art the right way Part II: Value and Worth

Oscar Wilde once wrote: “A cynic is a man who knows the price of everything but the value of nothing.”

A true artist therefore should be the exact opposite, but not due to ignorance towards the ever-present concept of money; the real truth of the matter is that putting a price tag on an embodiment of love, hate, reminiscence or longing (and all the other messages that art can communicate) just isn’t as easy as adding up ones material and overhead costs and slapping a 20% markup on the sum.