Make art for everyone and you will reach no-one

“The Most and Least Wanted Paintings” was a project done between 1995 and 97 by the artists Vitaly Komar and Alex Melamid. Their premiss was simple: Go out and ask a bunch of art consumers and non-consumers what they like. Take a large sample of their aesthetic preferences — colour, style, size, motif etc. — and make an average assessment of what the most (and least) popular works of art are and why. Then, make such art to be sold back to the masses and buy a yacht (allegedly).