Emotion vs. fact - The persuasive powers of art

Knowing does not equal doing, but feeling almost always leads to action. Because emotions are actions, physical states of our bodies (you can’t really feel sad while running a marathon) and while using facts to persuade someone may or may not be an efficient way of communication, if instead we use emotions, we have an incredibly higher chance of getting our point across. And who better to know the fine art of communicating emotions than us creatives?