97: Set Up Your Business to Flourish and Thrive with Jewelry Designer Tracy Matthews

Tracy Matthews considers herself a "natural hustler," comes from a long line of entrepreneurs and feels like entrepreneurship has always been in her blood. In fact, the idea of working for someone else kinda makes her cringe. But creating something? She can't get enough! In 1998 -- while still in her twenties -- Tracy created a top jewelry line, Tracy Matthews Designs, that became a beloved brand among celebs, was featured in several media outlets and was generating nearly $1 million in revenue. Her business was shining brightly -- until a drastic change in the 2008 economy nearly shattered everything.   On this episode, Tracy talks about how she built her internationally successful jewelry line, mistakes she made along the way, what she learned about her business and herself during the tough times and why she's passionate about supporting other jewelry designers by creating something she didn't have access to when she was a young designer: shared information.   On this episode you’ll learn:   How Tracy built an international jewelry design company (and why she walked away).The importance of structuring your day properly.How to focus on revenue generating activities.The importance of building on your momentum.Why you can't you jump directly from A and Z and succeed.What Tracy learned about growing fast without being ready.Why having a consultant -- and a support system -- can save your business and get you through the tough times.Questions to ask yourself when it's time to move on and when your business no longer serves you.Getting over the ego's definition of success.Learning to think strategically and install systems. The value of getting buy-in BEFORE you create a new product.Thank you for listening! And hey, if you love it, please leave us a Rating & Review on iTunes!

Show notes, links, contacts and resources for this episode may be found at http://supportissexypodcast.com

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[Music: "Someone Else’s Memories" by Revolution Void]

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