94: Social Media Strategies to Help You Pick the Right Platform and the Right Tools with Cathy E. Smith

Like it or not, we live in a world where -- if you own your own business -- you, more than likely, need to have some sort of presence on social media in order to (as they say) establish your digital footprint. But with new platforms and unspoken rules of engagement popping up what feels like every other day, it can be difficult, and at time overwhelming, to not only know where you need to be but how you need to show up.

Cathy E.Smith, owner of C2 Internet Marketing firm, helps her clients get in the right place with the right platform using the right tools and resources to make sure they maximize their opportunities to raise awareness for their brands. As the daughter of two longtime entrepreneurs, Cathy always had the desire to follow in their footsteps, but worked instead at least two jobs all while growing up. Now, although she still has a full-time gig with major benefits, Cathy is making moves and planning her exit strategy, and on this episode of the Support is Sexy podcast she speaks about why -- when it comes to business -- everybody can't come.

On this episode you'll learn:

Ways you can consider the both-and rather than the either-or when it comes to jobs and entrepreneurship.The trouble with "leaps of faith."Why you need an exit strategy before you quit your job.How to think of your job as an investor in your business.Realizing that you need to shift the focus of your business.How to know if you're using social media right.Top 3 strategies for maximizing your brand awareness online.How to pick the best social media platform and how to make it easy for people to find you.The value of having a digital footprint and why you should protect it.Why some of the folks who started with you may not continue with you. 

Show notes, links, contacts and resources for this episode may be found at http://supportissexypodcast.com

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[Music: “Someone Else's Memories" by Revolution Void]

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