826: How to Practice Self-Care on Your Own Terms with Asutra CEO Stephanie Morimoto

Episode theme: Self‑care on your terms, scaling with intention, and growing a modern wellness brand without burning out.

Guest: Stephanie Morimoto — CEO & Owner of Asutra; partner with Venus Williams; champion of practical self‑care.

What you’ll learn

• What “self‑care on your terms” looks like (micro‑rituals you can actually keep).

• Why Stephanie bought a business she loved—and how she knew she’s a 10→100 builder, not a 0→1 founder.

• The pivot from big‑box retail to QVC, Amazon, and a high‑growth DTC engine—and why mass retail is tough without huge ad dollars.

• How a lean in‑house team (~10 people) plus expert agencies can outperform a larger org.

• Why magnesium + capsaicin (in Asutra’s Melt Pain Away) can help with aches, recovery, and sleep—and how to use it.

• The power of naps, breathwork, and tiny habits for sustainable performance.

• Building community and two‑way conversation with customers.

Topic highlights (no‑spoiler guide)

• Re‑intro + what’s changed since 2020

• Designing life on your terms (Jackson Hole, travel, presence)

• Defining self‑care beyond spa days: five breaths, 15‑minute bedtime shift, power naps

• Stephanie’s path: from customer to owner; due diligence and destiny

• Partnering with Venus Williams and the QVC halo effect

• Retail realities: capital, cash flow, and why channels matter

• Lean‑team model: fractional CFO, creative, Amazon specialists

• Tripling DTC sales via story‑driven social ads and better landing pages

• Community, feedback loops, and what’s next for Asutra

Resources & mentions

• Asutra — products & community: asutra.com

• Instagram: @asutralife

• Stephanie on LinkedIn/IG: Stephanie Morimoto

• Products discussed: Melt Pain Away (magnesium + capsaicin body butter), Silk Sleep Mask (weighted, lavender + flax), Aromatherapy Mists, Yoga Mat Spray

Try this listener challenge Pick one micro‑ritual and commit for 7 days:

• Take 5 deep breaths between meetings or

• Go to bed 15 minutes earlier or

• Schedule a 20‑minute screen‑free rest/nap block

Then tell me what changed for you—DM on IG @elaynefluker or email.