691: How to Leverage the Power of First Impressions with Popup Florist Founder and CEO Kelsie Hayes

After browsing the floral arrangements available at Popup Florist, you will quickly see why fashion and flowers are a perfect combination!

Kelsie Hayes, Founder and CEO of Popup Florist, is a former fashion designer, who started her new business as a florist in 2016 with no storefront. Her business strategy consisted of multiple pop-up events in New York City to gain exposure -- and it worked! Today, Kelsie has two Popup Florist stores -- one standalone storefront that she opened in 2018 and one with Neiman Marcus -- and her unique arrangements have garnered a loyal following among recognizable brands, including Facebook, Prada, Covergirl, NIKE and more!

On this episode of the Support is Sexy podcast, Kelsie Hayes shares how she made the transition from the fashion industry to the floral business and why making a great impression should never be underestimated.

What you’ll learn:

• How to leverage your skills to transition to a different industry
• Why you should never underestimate the power of making a great impression
• How making smart connections play a big part in building your business

LISTEN TO THE STORIES OF OTHER WOMEN ENTREPRENEURS AT SUPPORTISSEXY.COM!

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