659: How to Build a Global Beauty Brand with Integrity with Longtime Curly Hair Expert and Entrepreneur Ouidad

“It’s not about the money; it’s about the customer.”

Ouidad is a name synonymous with curly hair care. 30-plus years ago, however, she was a hairstylist from Beruit, Lebanon, who fought (literally in some cases!) to have people recognize the value and beauty of women with curly hair. In 1984, she became a pioneer in the hair care industry when she opened the first salon in the United States that was exclusively for curly hair. People told her she was crazy, what they didn’t realized was she was determined.

Since then, Ouidad has created a trademarked cutting technique for curly air, opened hundreds of salons around the country, and has a line of beloved hair care products that are top-rated by her customers and by many beauty and hair editors. In this Throwback Thursday episode of the Support is Sexy podcast, she shares the value of integrity when building your brand and handling your business.

Learn more at supportissexy.com!

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