609: How to Rebrand the Family Business with Mother-Daughter Entrepreneurs Audrey Craig and Brenda Cascio of GB Design House

GB Design House was initially founded by Brenda Cascio as Gracious Bridal. While planning her daughter, Audrey's wedding, Brenda was underwhelmed by the lack of intriguing products and design options to match the vision she and her daughter had for custom wedding details. Inspired, she created personalized wedding gifts, accessories and favors herself, and began selling them to clients. Audrey Craig joined the company soon after launching, and in 2010 was named CEO.  Over time, the business grew and expanded to events, and today they've worked with corporate clients such as Neiman Marcus, Kendra Scott, Prada, Miu-Miu, lululemon, Titos and Crown Royal, and they've helped celebrity brides such as Nicky Hilton Rothschild, Tara Lipinski and Sabrina Bryan.

On this episode of the Support is Sexy podcast, Audrey and Brenda share how to know when it's time to rebrand, what steps to take to keep your customers in the loop, how to white label your services and how to work with your loved ones.

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