42: Mastering the Smart Hustle with ScaleTime CEO Juliana Marulanda

For Juliana Marulanda, CEO of ScaleTime, her mom provided an early example of hustle that the then 7-year-old would never forget. Before Juliana realized it, she was learning important lessons about business, knowing your market, managing the money and more while she and her recently-laid-off-mom sold aguardiente -- a traditional Colombian liqueur -- in the streets of Queens, New York. What she learned the most was the importance of realizing that opportunities are around you no matter what’s happening in the market, and that your job is to figure out how to solve a problem and be of service to people.

Since then, Juliana has looked at the best ways that she can serve her clients of entrepreneurs, who are scaling their businesses. On this episode she talks about the importance of delegating, how to avoid burnout, how to manage your time and why, as an entrepreneur, you need to get a life!

On the episode you’ll learn…

How to recognize the smart hustle.The importance of being aware of the user’s experience.Why you shouldn’t start a business out of ego.How to determine what your market needs and what problem you’re solving.Why working 24 hours a day is NOT a badge of honor.Her 3 time-management hacks for entrepreneurs.Being aware of time suckers and rabbit holes.The importance of metrics and timelines for solopreneurs.The dangers of “thoughting” vs. executing.How to get over your fears about pricing.  

Thank you for listening! And hey, if you love it, click here to leave us a Rating & Review on iTunes!

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Show notes, links, contacts and resources for this episode may be found at http://elaynefluker.com/podcast/

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[Music: “Someone Else’s Memories” by Revolution Void]

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