181: Hire My Mom CEO Lesley Pyle on Overcoming Obstacles, Building Your Network and Growing Your Business

It was the "Mama Bear" in Lesley Pyle that moved her into her life as an entrepreneur. After giving birth to her daughter 22 years ago, the Tomball, Texas, native felt almost immediately that she wasn't going to want to return to her full-time job in an office, which would cause her to be away from her newborn all day. And she was right. When Lesley returned to work, missing her daughter was just too much. After approaching her employer to see if a flexible schedule was possible (it wasn't), Lesley decided to take the leap and begin a business of her own.

What followed next as she freelanced and worked on building her business was plenty of Ramen noodles, having to sell one of the family's cars and a lot of cutting back. What Lesley learned she needed most was a network of women like her who wanted more options for how they work. When she couldn't find one, she created it -- and her business continued to evolve from there. Eventually, HireMyMom.com was born.

On this episode of the Support is Sexy podcast, Lesley shares with us the ups, downs and realities of starting your own business, how to tap into the needs of your niche and how to know when it's time to seek support when you're ready to grow.

On this episode, you'll learn:

Go for what you know inside you can do, even if you're not sure how.Never shy away from the "big opportunity" just because you don't think you'll get it.How to tap into the needs of your audience/clients.How to get the word out about your business.Sticking with your niche.Take time to consider your next move.How to have a unique offering for your customer.Knowing when it's time to adjust your business model.How to get through the challenges in your business.How to build your network. 

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Show notes, links, contacts and resources for this episode may be found at supportissexypodcast.com.

[Music: "Easy" by SPCZ]

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