12: Making the Tough Choice Between the Business You Want and the Life You Lead with Tanya Alvarez

By age 25, Tanya Alvarez’s first business, Blink Ads, generated more than $1 million in revenue within the first year, and she was already thinking about launching her next ventures. She went on to successfully launch two other companies – Spokesmoms and La Cosmopolatina -- but even with that success, the Miami native, who had already worked at four startups by then, said that comparison mode made her think she still hadn’t done enough, and she began to consider how much time and commitment it would take to continue to grow her businesses, and whether or not she wanted to sacrifice her personal life to achieve that.

In this conversation, Tanya openly shares how she made tough decisions, and walked away from her businesses, to create the life she wanted, how she set aside ego to truly see what kind of business would fuel her. Now Tanya is committed to helping other entrepreneurs reach their highest through her new company OwnersUp, which is an online accountability platform for entrepreneurs.

And guess what, Tanya schooled me on the importance of having a support network even for your dating life, people who hold you accountable for swiping right when your default (and fear) would usually cause you to swipe left. *Mind blown

On this episode you’ll learn:

Knowing whether you’re driven by what you want or by egoWhy you should always test things out before you use technologyThe power of niching down and serving your audience in ways others are notThinking of ways to have big impact by starting smallThe importance of higher listeningHow comparison mode can skew your judgmentThe benefits of looking for someone you can partner withWhy you need champions and someone to encourage you out of your comfort zoneShow notes, links, contacts and resources for this episode may be found at http://elaynefluker.com/podcast/

Thank you for listening! And hey, if you love it, please leave us a review and share with your friends!

[Music: “Someone Else’s Memories” by Revolution Void]

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