117: Don't Get Caught Up in the Numbers Game

Comparison is death. And so is the numbers game.

As we wrap of the year and look at where we were in our business, how we performed, where we can improve, it may be easy to get caught up in the numbers game -- meaning this self-destructive behavior of comparing our numbers to someone else's numbers within our industry or otherwise and allowing it to make us feel less than. Don't do it! No good can come of it!

 In the episode I talk about three areas of the numbers game that trip most of up: audience and influence; social media; money -- and I share strategies that you may use to steer clear.

Yes, numbers matter; but comparison kills. So stay focused! Here's how.

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[Music: “Someone Else’s Memories” by Revolution Void]

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