107: Building Your Business and Finding Your Niche with Icon Food Marketing CEO Annette Davidson

For Annette Davison, CEO of Icon Food Marketing, the turning point when she realized that working for someone else who didn’t appreciate her came in the late 1990s after she and her team were belittled by a popular fashion designer at a 7am meeting. In 2001, Annette finally parted ways amicably with the company and never looked back. She was an entrepreneur.

But when she woke up that Monday morning, the reality hit her: She was going to have to make money on her own. She decided then that she would make it happen by any means necessary.

On this episode of the Support as Sexy podcast, Annette -- who supports food companies from the Caribbean with breaking into the US market -- talks about how her cultural influences of being raised in Jamaica, West Indies, has influenced the entrepreneur she is today, how to refuse to accept “no” as the ultimate answer, and how you may have experiment with several difference businesses until you find your niche within a niche.

On this episode, you'll learn:

How to not take “no” for a final answer.Why you may have to experiment with different business ideas to discover your niche.The importance of discovering your niche.Why you have to do your research and find your point of differentiation.How to determine your ideal clients.The importance of “small bites” when it comes to distributing your product.Some of the big mistakes that food product makers make.Why you (and your clients) need to be clear on the brand “story.”Why you have to hang in there because things come back around when you least expect it. 

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Show notes, links, contacts and resources for this episode may be found at supportissexypodcast.com

[Music:”Someone Else’s Memories” by Revolution Void]

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