Negotiating to Failure : A Supernegotiating Case Study: Apple GTAT Deal
- Author
- Gaurav Sharma
- Published
- Sun 08 Jun 2025
- Episode Link
- https://rss.com/podcasts/supernegotiate/2063896
Here it is! Supernegotiate case study on Apple - GTAT deal. This case study is a stark reminder of how not to negotiate (Hardball tactics) when dealing with technical "first" innovations. Many, many lessons here! A podcast will also follow later this week discussing this case study in depth!
