Dr. Dee: From ER Burnout to Profitable Clinic CEO

Host Rory Morgan welcomes Dr. Dee Bonney, former ER physician turned wellness clinic owner, to the Super Clinic Project Podcast. Dr. Dee shares his courageous journey from hospital burnout and financial uncertainty to building a thriving, purpose-driven practice in Central Indiana. He opens up about the tough mindset shifts, business lessons, and “ignorance tax” he paid to learn how to lead, scale, and create real impact—culminating in his clinic’s life-changing work with ketamine therapy. This episode is a must-listen for any clinician ready to escape the grind, grow with integrity, and serve their community at the highest level.

From Burnout to Bold Reinvention

• Dr. Dee’s early career as an ER physician left him burned out and disillusioned with a system focused on symptom management—not true healing.


• With the support of his family, he left a high-paying ER job to pursue his vision of faith-based, transformative care, starting with an opioid addiction clinic.

The Reality of Entrepreneurship

• Initial income was a fraction of his previous salary—forcing a dramatic lifestyle shift and a crash course in business fundamentals.


• “I had to learn that profit isn’t a bad word. Margin is what sustains the mission.”

Unlocking Growth: Systems, Margin, and Mindset

• Early struggles included low-margin offers, lack of systems, and doing everything himself.


• The breakthrough came through coaching, accountability, and embracing the CEO role: tracking data, building margin into offers, and delegating clinical and sales duties.

Selling with Integrity

• Dr. Dee learned to serve, not sell: “It’s about caring for people and guiding them to the right solution—even if it means telling them they don’t need your program.”


• Teaching his team a consultative, non-salesy approach led to higher conversions and client trust.

Paying Down the ‘Ignorance Tax’

• Investing in coaching and proven frameworks helped Dr. Dee shortcut years of trial and error.


• “Time is our most valuable asset. Pay to learn from those who’ve already done it, so you can serve more people, faster.”

Purpose-Driven Growth

• Dr. Dee now leads Alpha Omega Wellness, specializing in IV ketamine therapy for depression and anxiety—with life-changing results.


• He feels a moral obligation to scale: “If what you do truly helps people, you owe it to your community to grow.”

• Know Your Numbers: Track data and margin—don’t fly blind.


• Embrace the CEO Role: Set aside time for leadership, not just clinical work.


• Build Margin Into Every Offer: Profit fuels your mission and growth.


• Delegate and Systematize: Hire, train, and trust your team for fulfillment and sales.


• Invest in Coaching: Pay down your ignorance tax to accelerate progress.


• Lead with Integrity: Always recommend what’s best for the patient—even if it’s not your program.


• Stay Mission-Focused: Remember, growing your clinic is a service to your community.

“Profit isn’t a bad word. Margin is what sustains the mission.” — Dr. Dee Bonney

“You didn’t know how to be a doctor before you learned it. Business is the same—pay to learn it well.” — Dr. Dee Bonney

“If what you do truly helps people, you owe it to your community to grow.” — Dr. Dee Bonney

“Time is our most valuable asset. Don’t pay the ignorance tax with years you’ll never get back.” — Dr. Dee Bonney

“It’s about caring for people and guiding them to the right solution—even if it means telling them they don’t need your program.” — Dr. Dee Bonney

• Free Community & Training: Get bonus content, worksheets, and action steps for this episode at superclinicproject.com (Free Skool section).


• Special Offer: Access a free trial of the Super Clinic Masterclass—learn the systems and frameworks that helped Dr. Dee transform his clinic.


• Learn More: Connect with Dr. Dee and Alpha Omega Wellness at alphamegawellness.com.

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Dr. Dee Bonney is a former ER physician and founder of Alpha Omega Wellness in Central Indiana. He is passionate about faith-based care, mental health transformation, and helping clinicians build profitable, purpose-driven practices that change lives.