126: Shift Beliefs & Scale: 3 Easy Steps for Clinic Growth with Ursula Mentjes

Episode Summary:

In this episode of The Super Clinic Project Podcast, host Jennifer Gligoric sits down with Ursula Mentjes, a 5-time bestselling author, sales strategist, and NLP expert. Together, they explore how clinic owners can shift limiting beliefs, scale their businesses, and achieve financial freedom. Ursula shares actionable insights on goal-setting, overcoming mental barriers, and creating a scalable business model that allows clinic owners to work less while earning more.

Scaling with Independence:

• Ursula emphasizes the importance of building a business that can operate without the owner.


• Example: A dental practice owner and her husband scaled from mid-six figures to over $1M, enabling them to take a month-long vacation.


• A healthy business is one where the owner can step away for at least 6-9 weeks without disruption.

Model Month and Revenue Goals:

• Create a "model month" template to identify necessary changes for hitting revenue targets (e.g., $100K/month).


• Common adjustments include raising prices, improving profit margins, or offering packages.


• Example: A client projected $700K in a month and achieved it by aligning her actions with a revenue model.

Shifting Limiting Beliefs:

• Identify and challenge limiting beliefs, such as “Doubling revenue means doubling work.”


• Replace negative beliefs with empowering “I am” statements.


• Example: A construction industry client broke a 20-year income ceiling by reframing her mindset about sales, ultimately surpassing $1.2M in revenue.

3 Easy Steps to Shift Limiting Beliefs and Scale:

1. Get clear on your revenue goal.


2. Identify and clear your number one limiting belief about that goal.


3. Take the next steps, which often become visible once the belief is cleared.

• “Scaling isn’t about working harder; it’s about working smarter with the right systems and team.” – Ursula Mentjes

• “The universe doesn’t like a void; create space for what you want, and it will come.” – Jennifer Gligoric

• “Your business should be designed to thrive without you—only then can you truly scale.” – Ursula Mentjes

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.


• Have a question for Ursula? Leave us a voicemail, and we’ll make sure it gets answered!


• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.