Matthew O'Dell: Marine and Army Vet - Owner of Reveille Joe Coffee Co. And Finding Inspiration In Tough Times

How does a coffee shop help veterans?

Matthew O'Dell is a Marine AND Army Veteran. He is the owner of Reveille Joe, an award winning coffee company in Murfreesboro, Tennessee. Reveille Joe provides a “comfortable, tranquil, living room atmosphere” where veterans can find all of the information they need and speak openly about their issues. The coffee shop was inspired by Matthew's personal experiences after leaving the military. His vision includes building a successful business that incorporates his passion for supporting veterans.