E25: Launching a Startup in a 90-Year Old Company - Janet Wischnia

Janet Wischnia is an Owner and former CEO of her family’s 90-year old company, Thomaston Mills. In 2019, they launched an e-commerce startup called American Blossom Linens. The new venture brought the “Made In USA” commercial linens company back to their direct-to-consumer roots. And they were well positioned to deal with the market changes a year later brought on by the COVID-19 pandemic. This is a great story about innovation in a mature business to keep investing in the long-term. Be sure to take advantage of a special offer for Succession Stories listeners that Janet shares at the end of the episode. For more insights on growing your company, visit smalldotbig.com

show links:

americanblossomlinens.com

Connect with the show host, Laurie Barkman on LinkedIn