34: Cheers to 10th Generation Innovation - Lisa Laird Dunn, Gerard Dunn, Laird & Co.

Laird & Company is the oldest commercial distillery and the 26th-oldest family business in the United States. With an official founding date of 1780, the company history of apple brandy production stretches back to colonial times and George Washington. Laurie Barkman spoke with Lisa Laird Dunn, and her son, Gerard Dunn, ninth and tenth generation family members, about innovating with an eye towards the future while keeping a proud appreciation of the past.

Listen in to learn more about:

• Adapting and evolving to survive and thrive
• Importance of mentorship for new leaders
• Next generation decisions to join the business
• Cultivating and engaging their community
• Laird's Apple Aid fundraiser for bartenders
• Staying resilient during the pandemic
• New product development

Show Links:

Laird & Company website

Laird & Company Instagram

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