Justin Foster: Conscious Branding, Virtue-Led Business & the Poetry of Marketing with Soul | Ep35

Justin Foster is the co-founder of Massive Change, an advisory firm helping non-profit leaders and entrepreneurs build just, equitable brands. Raised on a cattle ranch in Oregon, Justin brings a no-bullshit approach to leadership and business. Now based in Austin, he has spent two decades delivering heretical brand coaching, distilling complex ideas into potent, high-impact messaging. A master of language, he’s the author of four books and a prolific writer of essays, poetry, and songs. At his core, Justin is a poet, agitator, and strategist—fiercely challenging entrenched power and questioning the narratives that uphold the status quo.

Brand strategist, poet, and co-founder of Massive Change, Justin Foster shares a radical and deeply grounded approach to branding rooted in virtue, authenticity, and consciousness. With over two decades of experience helping mission-driven leaders build brands that challenge the status quo, Justin redefines marketing—not as manipulation, but as spiritual expression.

Raised on a ranch in Oregon and now based in Austin, Justin blends poetry, complexity science, and leadership strategy to guide spiritual entrepreneurs and nonprofit leaders toward deeper impact and soul-aligned success. In this episode, he uncovers the dark history of modern advertising, explains why traditional branding is broken, and offers a compelling new framework based on truth, value, and emotional resonance.

If you’re tired of hollow marketing tactics and want to build a brand that feels as good as it performs, this conversation is for you. Justin also shares his take on AI, the collapse of corporate feudalism, and why love is the most disruptive force in business today.

Connect with Justin Foster:

Visit: massivechange.co

Read Foster Thinking on Substack: https://fosterthinking.substack.com

Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinfoster

Follow Justin on Instagram: https://www.instagram.com/fosterthinking/

Core Themes

• Poetry as a Framework for Branding
• Conscious Marketing vs. Propaganda
• The Virtue–Impact–Monetization Triangle
• Branding as a Spiritual Practice
• The Fall of Corporate Feudalism
• Creator Economies & Ethical Entrepreneurship
• AI as a Tool for Expansion (Not Extraction)
• Building Brands That Feel Like Love
• Leading with Philosophy, Not Just Tactics
• The Role of Spiritual Entrepreneurs in Cultural Evolution

Connect with Christian

Instagram:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/christianmauerer/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YouTube:
https://www.youtube.com/@chrismauerer

Facebook:
https://www.facebook.com/chrismauerer

Business Inquiries:
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]

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