Joshua B. Lee: Building Authentic Personal Brands, Human-to-Human Marketing & AI’s Role in Thought Leadership | Ep32

Ladies and gentlemen, get ready because today’s guest is a game-changer in the world of personal branding, digital influence, and human connection. If you’ve ever wondered how to stand out in the noisy digital world, build a personal brand that creates real opportunities, and leverage LinkedIn like a powerhouse—then you’re in for a masterclass.

Joining us today is Joshua B. Lee, aka the “Dopamine Dealer of LinkedIn.” With over two decades in digital marketing, Joshua has built 16 businesses, managed nearly a billion dollars in ad spend, and driven 35 trillion online impressions. But here’s the thing—he realized that metrics don’t build relationships—people do. And that’s why he founded Standout Authority, where he helps executives, entrepreneurs, and industry leaders humanize their brandsand turn engagement into real-world impact.

Joshua has worked with tech giants like Google, MySpace, AWS, and Oracle, alongside visionaries like Joe Polish, Dan Sullivan, Sally Hogshead, and Peter H. Diamandis. His expertise isn’t just in scaling brands—it’s in making them authentic, engaging, and unforgettable.

When he’s not coaching high-level clients or speaking on global stages, he’s a dedicated husband, father, and advocate for meaningful living.

Get ready for an insight-packed, no-BS conversation with a man who’s revolutionizing the way we connect online. Welcome to the show, Joshua B. Lee!

In this conversation, Joshua dives deep into why the ‘influencer’ mindset is broken, how to build a brand that actually creates real-world impact, and why AI should be a tool—not a replacement—for authentic engagement. He shares his 10-20-70 content strategy, explaining how leaders can craft messaging that cuts through the noise, builds relationships, and drives meaningful conversations online.

If you’ve ever felt frustrated by empty engagement on social media, struggled with building a brand that feels authentic, or wondered how to balance technology with human connection, this episode is packed with game-changing insights. Joshua shares why the future of branding is human-first, how AI can be leveraged without losing authenticity, and what steps you can take today to start creating a legacy-driven personal brand.

Connect with Joshua B. Lee:

Explore Standout Authority – www.standoutauthority.com

Follow Joshua on LinkedIn – linkedin.com/in/joshuablee

Core Themes

• Human-to-Human (H2H) Branding & Authenticity
• The Flaws of the ‘Influencer’ Mindset
• AI as a Tool for Thought Leaders
• How to Build a Personal Brand That Lasts
• The 10-20-70 Content Strategy for Engagement
• Why Real Relationships Matter More Than Metri

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