40. Take Advantage of Audience Trends

“People don’t want perfect; they want real.” – Modern audience engagement trend

Excellent public speakers keep up with the latest audience trends.

This podcast explores three audience trends for which public speakers should take advantage.

References

• Gallo, C. (2022). The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. St. Martin’s Press.
  Discusses how tech-savvy leaders are using evolving platforms for storytelling.
• PwC (2020). The Future of Work: A Journey to 2022.
  Highlights how emerging tech will transform communication and collaboration.
• Hofstede, G. (2010). Cultures and Organizations: Software of the Mind. McGraw-Hill.
  Provides a framework for understanding cultural dimensions and communication.
• Duarte, N. (2019). DataStory: Explain Data and Inspire Action Through Story. Wiley.
  Emphasizes audience awareness and message adaptation.
• Brown, B. (2012). Daring Greatly. Penguin Random House.
  Explores how vulnerability builds trust and connection—key for future communicators.
• Harvard Business Review (2020). The Feedback Fallacy.
  Emphasizes the need for meaningful, two-way communication.