12. How to Sell a Technical Idea

“Approach each customer with the idea of helping him or her to solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy, self-development expert

Selling a technical idea through a technical presentation involves more than just delivering technical details; it requires making the idea compelling and relatable to your audience. 

In this week's podcast, we will discover three of the best ways for technical professionals to achieve this: