How to Effectively Reach Out You SOI (Knolly's Easy 18 Touch System)

Knolly Williams' "Easy 18 Touch System" is a method designed to help real estate professionals effectively reach out to their Sphere of Influence (SOI) and maintain strong relationships. The goal is to stay top-of-mind with your SOI and nurture these relationships over time. Here's an overview of the Easy 18 Touch System:

1. Personalized Greeting Card (Touch 1): Start with a personalized greeting card. Send a handwritten note or a customized printed card to acknowledge special occasions or simply to say hello.

2. Email Newsletter (Touch 2): Send out a regular email newsletter that provides valuable information about the real estate market, home improvement tips, or local events. Make sure it's engaging and relevant to your audience.

3. Direct Mail Newsletter (Touch 3): Some people prefer receiving physical newsletters. Send a printed version of your newsletter to those who prefer this format.

4. Phone Call (Touch 4): Pick up the phone and call members of your SOI. This can be a casual catch-up call or a call to check in on their real estate needs.

5. Personalized Video Message (Touch 5): Record short personalized video messages to send to your SOI via email or social media. These videos can be used to offer insights into the local market or to congratulate them on personal milestones.

6. Birthday Card (Touch 6): Send a birthday card with a handwritten note. This personal touch shows you care about your contacts.

7. Holiday Card (Touch 7): Send holiday greetings to your SOI, whether it's a traditional card for major holidays or e-cards for smaller occasions.

8. Social Media Engagement (Touch 8): Engage with your SOI on social media platforms. Comment on their posts, like their updates, and share relevant content.

9. Home Anniversary (Touch 9): For those in your SOI who are homeowners, acknowledge their home anniversary with a personalized message or a small gift.

10. Market Update (Touch 10): Provide regular market updates through email or mail. Keep them informed about trends in their local real estate market.

11. Personalized Thank You Card (Touch 11): Send a handwritten thank-you card expressing gratitude for their business or referrals.

12. Client Appreciation Event (Touch 12): Host a client appreciation event, such as a barbecue, cocktail party, or educational seminar, to strengthen relationships in person.

13. Referral Request (Touch 13): Politely ask for referrals or introductions to potential clients. Let your SOI know you appreciate their support.

14. Social Gathering (Touch 14): Invite your SOI to social gatherings or networking events. This provides an opportunity to connect face-to-face.

15. Local News (Touch 15): Share relevant local news or events happening in their area. Show that you are invested in the community.

16. Annual Home Valuation (Touch 16): Offer an annual home valuation report to help your SOI understand the current value of their property.

17. Check-In Call (Touch 17): Make another check-in call, perhaps to discuss their real estate goals or any changes in their situation.

18. Holiday Gift (Touch 18): Send a thoughtful holiday gift to show appreciation for their continued support.

The key to the Easy 18 Touch System is consistency and personalization. Keep track of your interactions and preferences of your SOI members to ensure that your outreach feels genuine and tailored to their needs. Building and maintaining strong relationships is essential in the real estate industry, and this system can help you stay connected and valuable to your Sphere of Influence.