Should You Give Away Free Content? | Coffee Is For Closers

Author: Michelle Weinstein - The Pitch Queen, Sales Strategist
Published: Sat 05 May 2018
Episode Link: https://successunfiltered.libsyn.com/should-you-give-away-free-content-coffee-is-for-closers

It’s one of those eternal questions for entrepreneurs and online business owners. How much of your content should you give away for free? Is it even worth your time and effort to create and share something if you’re not going to sell it or get paid?

Most of all, you have to wonder...why would anyone pay to work with you if they can get your stuff without paying?

Here’s the skinny with free content: it’s not about giving away the store. It’s about getting your message out to as many people as possible. It’s about sharing enough to let people get to know you while reserving the best of you for your most committed clients. It’s about giving your audience something unique and useful without devaluing your paid services. If you can provide value that’s useful and purposeful then give some of it away for free!

In other words, if you use it properly, free content can be a big-time investment in your business. It’s some of the best advertising around, and it doesn’t have to cost you exorbitant amounts of time and money.

On this episode, I share with you how to use free content to grow your audience, share your passion, and help more people. And of course, how to find clients while you’re at it!

- Why creating and sharing free content is well worth the time and effort

- What your free content should (and should not) include

- How to set boundaries with free content (how much is too much?)

- What to do if some prospects expect too much free advice

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Now that you know what free content can do, are you ready to create the ultimate opt-in for your Ideal Client? Click right HERE and download my guide “3 Steps To The Ideal Freebie: How To Make FREE Content Work For You.” Create something unique and valuable that shares your genius without devaluing your worth!

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Join me every Saturday Morning with your morning cup of joe or tea for your special Success Unfiltered bonus episodes of Coffee Is For Closers. Each week I’ll share my best sales tips, secrets, and tricks for entrepreneurs to learn sales without the sleaze, so that you can close more deals and serve more people with your product or service!

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