033 | How Justin Gold, founder of Justin’s, $75K Investment Led to over $50M+ in Sales!

033 | How Justin Gold, founder of Justin’s, $75K Investment Led to over $50M+ in Sales!

Justin Gold is the founder of Justin’s, a natural foods company that produces organic and all-natural nut butters and peanut butter cups. From humble beginnings at local Farmers’ Markets to launching a national brand, Justin’s is now one of the country’s fastest growing natural foods companies, with Gold serving as an innovator and thought-leader in the space.

Justin had a love for being active, as a vegetarian he was looking for a way to get more protein in his diet, in a healthy way, to help with the workouts he was doing. This is what led him on his journey to begin creating nut butters.

Justin is not someone who is afraid of hard work. In the beginning, he did everything he needed to do in order to get his product on the shelves of Whole Foods, and he shares all of the details and some great tips, in this episode.

Despite being on the shelves of Whole Foods, Justin’s didn’t experience immediate success. There were some down times, but with a pivot in his business, and more hard work, Justin was able to increase his sales and bring massive success to his business.

Not only does Justin share some of his most impressive NO’s, he also shares how he took those NO’s and learned from them, so he could be more effective next time.

In this episode Justin will help you kick the fear of the pivot to the curb, and teach you how building REAL, AUTHENTIC relationships can change the whole trajectory of your business. THIS EPISODE is a MUST LISTEN.

Enjoy, thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Justin Gold for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

P.S. Are you ready to learn more about building rapport and relationships that work for you? Check out this FREE Worksheet and Checklist from The Pitch Queen! You’ll learn practical ways to get more confidence, build rapport with authenticity, and be on your way to the relationships that’ll make ALL the difference in your business.

Here are a few key secrets we talked about in this episode:

• Michelle introduces Justin Gold.
• Justin shares his dream of getting his product on shelves in Whole Foods, and how that led to his very first and MOST CRUSHING NO.
• Building strong solid relationships is an excellent way to achieve more moving forward in business.
• Justin shares the intriguing story of how he began to slowly make a pivot in his business by bringing in a new type of product.
• The new product was meant to bring more success to Justin’s business, but initially that was not the case.
• Changing the location of his new product on store shelves made an incredible difference in how it was received.
• Justin shares 3 tips to help you grow your business and pivot successfully!
• Just shares his most accomplished NO, and how he overcame it (it has something to do with gray hair!).
• Justin shares what he would tell his younger self.

Connect with Justin:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Justin’s Website

And don’t forget to grab this FREE Worksheet and Checklist about building rapport and relationships that work for you from The Pitch Queen! You’ll learn practical ways to get more confidence, build rapport with authenticity, and be on your way to the relationships that’ll make ALL the difference in your business. Music produced by Deejay-O  www.iamdeejayo.com