022 | Julie Busha Shares How YOU Get Sales!

022 | Julie Busha Shares How YOU Get Sales!

This week I’m bringing you a fellow Shark Tank alum, Julie Busha. She’s an entrepreneur at heart who bootstrapped and launched the innovative relish company called Slawsa in the highly competitive mainstream grocery market. The lifelong saver also endured a buy-out request from a former partner early on in the venture…a decision that increased her risks significantly.

But, guess what? She came out on top!

Julie shares her stories of working in sports marketing and how what she learned there helped the way she works with others today. Not only that, Julie shares the juicy story of why she was fired from that sports marketing company, simply for standing up for a contract they had with a client.

This firing led Julie to re-think her career choice. She started helping small entrepreneurs gain visibility in the marketplace. She even helped one entrepreneur get a spot on QVC!

When it comes to marketing, Julie knows what she’s doing!

But, Julie’s most important feat to date, was her use of a family recipe to create Slawsa a delicious cross between slaw and salsa. Julie’s products are in 8000 stores, which wasn’t easy and certainly did not happen overnight. This took a lot of hard work, effort and follow-up!

Julie shares ALL of her tips and strategies when it comes to following-up with potential buyers and prospects. This episode is definitely a MUST LISTEN if you’re ready to start making sales!

Enjoy, thank you for listening and tuning into Success Unfiltered!

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Special thanks goes out to Julie Busha for taking the time to chat with Michelle. Be sure to join us next week for our next new episode!

P.S. If you want even more tips and tricks for making pain a thing of the past for your clients (and totally rock your bottom line while you’re at it), check my FREE guide, "The Point of the Pain Point: Two Steps To Selling What They REALLY Want" HERE.

Here are a few key secrets we talked about in this episode:

• Michelle introduces Julie Busha.
• Julie started her career in sports marketing, and received her first devastating NO while working there. She shares the whole story!
• Julie stood up for a client’s contract and ended up losing her job because of it.
• “It's nice to feel that the things that you're doing are actually making a difference.” ~Julie Busha
• Julie shares some things to remember when working with a major corporation.
• Before starting Slawsa, Julie worked with small businesses, trying to earn them some visibility.
• When she started Slawsa, she started the company with a partner. This did not end so well, and Julie shares all the juicy details of the partner divorce.
• Julie started buckling down when it came to marketing Slawsa. She had to ensure she was making the right deals for her product.
• Julie shares a little behind the scenes of being on Shark Tank.
• Julie believes that the sale can be found in the follow-up!
• Julie tells a story of how she had to turn away a huge retailer, one she had been chasing for years.
• Julies shares the advice she’d give to her younger self.

Connect with Julie:

• Facebook
• Twitter
• Instagram
• YouTube
• Julie’s Website

If you want even more tips and tricks for making pain a thing of the past for your clients (and totally rock your bottom line while you’re at it), check my FREE guide HERE! The Point of the Pain Point: Two Steps To Selling What They REALLY Want!

Music produced by Deejay-O: www.iamdeejayo.com