How To Build Wealth with YouTube with Scott Simson

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What if the key to building real wealth online isn’t about “going viral” but about knowing exactly what makes people click, watch, and buy?

In this episode of Success Through Connections, I sit down with YouTube growth expert Scott Simson (yes, no “p” in his name). Scott has helped major corporations rack up millions of views and convert them into actual sales—and today, he’s breaking down how small businesses and entrepreneurs can do the same.

We dig into:

• The difference between vanity metrics and videos that actually move the needle
• Why titles and thumbnails can make or break your channel (and how to nail both)
• The psychology behind why people share videos—and how to make yours irresistible
• The balance between consistency and production quality (hint: it’s not what most people think)
• How to design calls-to-action that don’t feel salesy but still drive leads

Scott even shares his “tension trinity” hook strategy—the exact method that gets people to stop scrolling and lean in. Whether you’re brand new to YouTube or already posting but not seeing results, this conversation is packed with the kind of insights that could change the way you approach content forever.

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