Why Artifice, Illusion and Personal Avatars Will Electrify Future Retail

How can brands tap into the consumer desire for artifice and illusion, and how does this desire marry with the pursuit of authenticity? Christian Ward talks to Head of Strategy at BBH Ben Shaw and Katie Baron, Stylus’s Head of Retail about the opportunities of immersive mixed realities, the rise of AI avatars and the symbiotic relationship between retail and gaming.