How Brands Can Keep Up with Online Culture

This week we take a look at the state of online culture and the trends that brands should be paying the most attention to, including meme mechanics, the gaming opportunity and trolling as an engagement strategy. Christian Ward talks to Chris McCrudden, Senior Planner at Edelman and Julia Errens, Stylus’ Media & Marketing Editor about the ever-evolving cultural conversation and how brands can ever hope to keep up.