Studionomics

Building a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week’s episode, Cat & Nicole dive into what this means exactly and a few…

In this episode, we welcome FitGrid’s Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on …

Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream and in-person studios that is bound to…

In today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating an…

You've probably heard that "storytelling" is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use personal, compelling story in your messag…

Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously d…

Your website is your marketing hub -- it needs to shine! On this episode, Cat & Nicole chat with Connie Holen: MINDBODY-Certified Business Consultant and the visionary behind Pixality Design. We disc…

January is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year’s excitement and turning new custo…

Most studio owners enter the industry because they’re deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teac…

It’s safe to say that all of us would love to set goals AND achieve them. We all know that it’s important to be working towards something, to have a plan and to stick to it! We also know it’s easier …

For the last episode of 2020, Cat & Nicole indulge in a fun conversation about their own self-care practices. With self-care being a top priority (rightfully so!) for business owners, we hope this ep…

In this episode, Cat & Nicole invite two studio owners onto the podcast to shed light on their experiences over the past 6 months. We dive into how they’ve evolved and adjusted to the challenges brou…

Preparing for the  “January Rush” or “Gymuary” is both exciting and daunting. 2021 will be no exception, except this year, we’re working with a few curveballs. In this episode, we break down strategi…

Running a studio during a pandemic while building a virtual business is by no means an easy feat! On top of that, teachers are not necessarily aware of everything going on behind the scenes. As a stu…

Most studio owners know that when capacity and volume decrease, prices need to increase -- that doesn’t mean it isn’t terrifying! On today’s episode, Cat & Nicole demystify pricing changes, chat abou…

Retention is a major struggle for many studio owners in NORMAL times. With most fitness businesses losing clients left and right, it’s easy to feel drained and defeated. On this episode, we cover how…

On today’s episode, we cover how to keep your instructors engaged by building an exceptional place for them to work. Adapting to ‘the new normal’ isn’t easy, but with the right mix of strategy and he…

Cat & Nicole discuss 6 lessons learned since the start of the COVID-19 pandemic. We’ll cover the key to member retention, what NOT to do with your pricing, and how to make peace with today’s uncertai…