#44: 10 Launch Mistakes New Fitness Studio Owners Make

We sat down to talk about the 10 biggest mistakes new gym owners make when they launch their studios. We know these mistakes because we've made them ourselves, and we've seen our clients make them too. We wanted to keep this real and share stories from our own experience so others don't fall into the same traps.

We went back and forth with our own top five each. It got us thinking about the things we wish someone had told us sooner—from not planning cash flow properly to forgetting to tell your story in the local community. It’s about knowing where money’s going, how to talk to new members, and making sure you don’t try to do it all alone.

If you’re about to launch, or even if you’re a year in, we think this chat will help you avoid some painful and expensive lessons.

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SHOW NOTES:

1:17 – Why this topic matters for new studio owners

2:48 – Mistake 1: No financial modelling

4:40 – Mistake 2: Not negotiating rent-free periods

6:04 – Mistake 3: Trying to do it all yourself

7:24 – Mistake 4: Not building a waiting list early

9:00 – Mistake 5: Wrong hire terms

11:36 – Mistake 6: Publishing your prices too soon

14:30 – Mistake 7: Emotional decisions from limited feedback

17:02 – Mistake 8: No measurable sales process

19:00 – Mistake 9: No in-person selling at launch

20:56 – Mistake 10: Not telling your story locally

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