#39: What We’d Do Differently After Two Big Member Events

We just wrapped up our first two events of the year and wow, it’s been busy! In this episode, we look back at how they went, what we’d change, and why these types of events matter so much for building a strong studio community. We talk about how we plan, budget, and promote each one—especially what we’ve learned the hard way. If you’ve ever thought about running member socials or off-site activities at your gym, this one will give you loads to think about. We also share our best tips to get bums on seats and make sure your event doesn’t flop. Let’s dive in.

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SHOW NOTES:

02:00 – What went down at Ninja Warrior (and who got injured)

05:00 – Clip & Climb and helping members push past fear

06:45 – The budget chat: where we went wrong last year

10:45 – Why we plan all events at the start of the year

14:00 – How we promoted events using poems and teaser posts

15:00 – Smarter signups with Stripe and CRM landing pages

17:00 – Why events boost retention and re-signs

19:00 – Building repeatable event systems that save time and money

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