#37: Are You Focusing on the WRONG Things in Your Gym?

We’ve been flat out with events lately, but in this episode, we wanted to talk about something that keeps popping up with gym owners—and honestly, we’ve fallen into the same trap too. It’s the habit of focusing on the wrong stuff. Decorations over foundations. Looking busy instead of doing the real work. We talk about the things that feel productive—like tweaking your Canva posts or stressing over your Instagram grid—but don’t actually grow your studio. Then we get into what does move the needle: sales, retention, knowing your numbers, and building the kind of business that lasts. This one’s a bit of a rant, but it’s a useful reminder for us too. If you’re a studio owner who sometimes loses focus or overthinks the small stuff, this episode’s a line-in-the-sand moment.

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SHOW NOTES:

01:45: Focusing on the wrong stuff

05:20: Decorations vs foundations

09:00: Avoiding hard things like sales

12:00: What foundational work actually looks like

20:50: A simple action plan to shift focus

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