#32: How to Open a Fitness Studio in 2025: A Step-by-Step Guide

In this episode, we break down everything you need to know about opening a fitness studio in 2025. Drawing from our experience launching two studios in one year, we walk through every step, from finding the perfect location to building a thriving community. We talk about why now is the best time for fitness professionals to transition from renting space to owning their own studio and share the systems we’ve used to hit capacity before opening our doors.

You’ll hear why in-person fitness is on the rise, how to secure favourable lease terms, and the strategies we’ve used to pre-sell memberships. We also share tips for building a strong team, nailing sales consultations, and turning one-time clients into long-term members. Plus, we shout out some of the incredible success stories from our clients who’ve launched studios of their own.

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JOIN THE WAITING LIST FOR LAUNCH KIT

Open and fill your gym/studio to capacity before you open your doors. It’s the exact process we’ve used to launch and fill both of our own studios—and now, we’re sharing it with a small group of clients.

Click here to join the waiting list

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SHOW NOTES:

0:00 - Why in-person fitness is trending in 2025

2:15 - The benefits of owning your own studio

4:10 - Finding the right location and model

8:01 - Negotiating leases and financial planning

13:45 - Building anticipation with a waiting list

15:22 - Hiring and managing coaches effectively

19:48 - Facebook and Instagram ad strategies

22:08 - Converting clients with sales consultations

24:48 - Creating an onboarding process that works

26:10 - Building a strong member community

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