#28: How Community Events Can Transform Your Fitness Studio

This week, we unpack why our upcoming Christmas party is wildly over budget but totally worth it. From building community through events to Jack’s transformation into a seasonal dresser, we cover the wins, the laughs, and even the small fixes that make a big difference.

We also dive into business insights: experimenting with new memberships, retention data, and why we believe gyms are about more than just fitness—they’re about unforgettable experiences.

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SHOW NOTES:

0:00 - Why our upcoming Christmas party is over budget but worth every penny.

2:10 - How Jack became a seasonal dresser!?

7:00 - How events build stronger communities in fitness studios.

10:15 - Why the gym industry is about creating experiences, not just fitness.

14:10 - How introducing a two-session membership is impacting retention and revenue.

18:40 - A simple system we built to fix our ongoing T-shirt stock issue.

22:10 - Updates on our 21-day challenge and growth at our second location.

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