#18: Breaking Down Our New Content Strategy For Our Gym

In this episode, we dive into our new content strategy for the gym and explain how it’s helping us connect better with our community. We break down the exact framework we’re using, which we call "Weekly REPS."

It’s a simple system with four key posts each week designed to engage with our members, boost our brand, and make our gym's growth feel more consistent. We also talk about why we’re going all in on organic content and how it’s supporting our paid ads, bringing in new faces, and making our business feel more vibrant.

We get into how we’ve struggled in the past to keep up with social media and how this new approach is making it easier to stay consistent. If you’re a gym owner, or even just someone trying to balance content creation with all the other demands of running a business, we think you’ll find this strategy super helpful.

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SHOW NOTES:

[00:02:15] - Naming the system and framework

[00:08:00] - Breakdown of our recent ad performance and lead conversion success

[00:15:30] - The importance of organic content in the sales process

[00:22:45] - Introduction to the "Weekly Reps" content strategy

[00:30:00] - Why we focus on Instagram and Facebook over TikTok

[00:45:10] - Explaining each of the four weekly posts and their impact on engagement

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