#10: 8 Scientific Ways to Get Members for Your Gym

In this episode, we explore 8 scientific ways to get new members for your gym. We jump into the world of behavioral marketing and share practical tips you can apply to your fitness studio. We discuss various cognitive biases and how they can influence people's decisions, helping you attract more clients. From loss aversion to social proof, we break down each concept with real-life examples from our own gym's journey.

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SHOW NOTES:

00:00 - Introduction and overview

04:15 - Loss aversion explained

09:30 - Using social proof in marketing

14:50 - The power of scarcity

19:20 - Reciprocity and its benefits

23:40 - How to leverage authority

27:55 - Consistency and commitment techniques

32:10 - Enhancing your gym's appeal with liking

37:30 - Final thoughts and wrap-up

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