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Studio Launch Diaries - Podcast

Studio Launch Diaries

Welcome to Studio Launch Diaries with Jack & Jacob! We're two brothers on a mission to help personal trainers like you launch, grow and scale a fitness studio business. In our show, we'll share the secrets we've discovered from growing our own gyms. Plus, we'll give you tips that you can use to become the go-to for fitness in your local market. So, sit back, relax, and let's dive into the world of gym growth together. We're excited to have you with us!

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Fitness Marketing Growth Health & Fitness Entrepreneurship Business
Update frequency
every 9 days
Average duration
25 minutes
Episodes
45
Years Active
2024 - 2025
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#44: 10 Launch Mistakes New Fitness Studio Owners Make

#44: 10 Launch Mistakes New Fitness Studio Owners Make

We sat down to talk about the 10 biggest mistakes new gym owners make when they launch their studios. We know these mistakes because we've made them ourselves, and we've seen our clients make them to…

00:23:15  |   Fri 27 Jun 2025
#43: The Real Reason Your Fitness Studio Marketing Isn’t Working

#43: The Real Reason Your Fitness Studio Marketing Isn’t Working

In this episode, we break down the four big buckets every studio owner needs to get right—marketing, sales, operations and finances. We talk honestly about where we’re strong, where we’ve slipped, an…

00:24:48  |   Fri 20 Jun 2025
#42: The Hardest Decision We’ve Had to Make as Studio Owners

#42: The Hardest Decision We’ve Had to Make as Studio Owners

In this episode, we share what it was really like to go through a price increase at one of our locations. We talk through why we did it, how we did it, and what we learnt from the reaction. We cover …

00:22:44  |   Wed 21 May 2025
#41: Brainstorming Ideas for Our New Studio Owner Course

#41: Brainstorming Ideas for Our New Studio Owner Course

Join the waiting list for Studio Prep Kit: cardybrothers.com/prep


We’re building something new and we wanted to bring you behind the scenes as we map it all out.


Over the past few months, we’ve been de…

00:22:52  |   Fri 16 May 2025
#40: Why Online Isn’t the Only Way to Scale Your PT Business

#40: Why Online Isn’t the Only Way to Scale Your PT Business

In this episode, we talk about why we started this podcast and how we’ve grown from helping one studio owner to launching a full-on movement. We open up about the shift from personal trainer to busin…

00:20:57  |   Thu 08 May 2025
#39: What We’d Do Differently After Two Big Member Events

#39: What We’d Do Differently After Two Big Member Events

We just wrapped up our first two events of the year and wow, it’s been busy! In this episode, we look back at how they went, what we’d change, and why these types of events matter so much for buildin…

00:20:01  |   Wed 23 Apr 2025
#38: Breaking Down Our Q1 Numbers: Leads, Sales & Lessons

#38: Breaking Down Our Q1 Numbers: Leads, Sales & Lessons

In this episode, we look back at everything that happened for us in Q1 across both gym locations. We share what worked, what didn’t, and how we’re planning for Q2. We also walk you through the exact …

00:25:32  |   Wed 09 Apr 2025
#37: Are You Focusing on the WRONG Things in Your Gym?

#37: Are You Focusing on the WRONG Things in Your Gym?

We’ve been flat out with events lately, but in this episode, we wanted to talk about something that keeps popping up with gym owners—and honestly, we’ve fallen into the same trap too. It’s the habit …

00:24:00  |   Wed 02 Apr 2025
#36: How to Run Gym Ads That Stand Out in a Crowded Market

#36: How to Run Gym Ads That Stand Out in a Crowded Market

If you’ve ever run Facebook or Instagram ads and felt like they didn’t quite land, this one’s for you. We talk about the real reason ads stop working, why it’s probably not your targeting, and how to…

00:23:44  |   Tue 25 Mar 2025
#15: How to Build an Appointment Funnel for Your Gym [Replay]

#15: How to Build an Appointment Funnel for Your Gym [Replay]

This is a replayed episode from last year. In it, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potentia…

00:28:40  |   Wed 19 Mar 2025
#35: What No One Tells You About Running an Open Gym (6 Hard Lessons)

#35: What No One Tells You About Running an Open Gym (6 Hard Lessons)

We’re back after a short break, and today we’re diving into everything we’ve learned from running an open gym. It’s been nearly six years since we bought ours, and along the way, we’ve seen just abou…

00:28:28  |   Wed 12 Mar 2025
#34: Online vs In-Person Consultations: What’s Really More Effective?

#34: Online vs In-Person Consultations: What’s Really More Effective?

We’ve been diving deep into a new sales process that’s already showing some incredible results. In this episode, we break down how switching to online consultations has helped us hit a 100% show rate…

00:24:50  |   Sun 23 Feb 2025
#33: How to Use Client Surveys to Transform Your Fitness Studio

#33: How to Use Client Surveys to Transform Your Fitness Studio

In this episode, we’re diving into the power of client surveys and how they’ve shaped our business. We share what we learned from surveying our members, the surprising insights we gained, and how we’…

00:21:38  |   Sun 02 Feb 2025
#32: How to Open a Fitness Studio in 2025: A Step-by-Step Guide

#32: How to Open a Fitness Studio in 2025: A Step-by-Step Guide

In this episode, we break down everything you need to know about opening a fitness studio in 2025. Drawing from our experience launching two studios in one year, we walk through every step, from find…

00:31:51  |   Sun 19 Jan 2025
#31: How We’re Planning 2025 for Our Fitness Studios

#31: How We’re Planning 2025 for Our Fitness Studios

We’re rolling up our sleeves and planning out an entire year for our fitness studios. With colourful pens, a giant calendar, and a lot of brainstorming, we’re mapping out 2025. We cover everything fr…

00:22:25  |   Sun 29 Dec 2024
#30: What We Learned Throwing a Christmas Party for 80 Gym Members

#30: What We Learned Throwing a Christmas Party for 80 Gym Members

This week, we’re talking all about our Christmas party—what went right, what we learned, and how we plan to make the next one even better. From five straight hours of dancing (and the sore feet to pr…

00:21:11  |   Sun 15 Dec 2024
#29: 10 Traits Every Successful Gym Owner Shares

#29: 10 Traits Every Successful Gym Owner Shares

We’re diving into the 10 traits that separate successful gym owners from the rest. After years of working with studio owners and running our own, we’ve noticed patterns that define thriving gyms and …

00:25:51  |   Sun 08 Dec 2024
#28: How Community Events Can Transform Your Fitness Studio

#28: How Community Events Can Transform Your Fitness Studio

This week, we unpack why our upcoming Christmas party is wildly over budget but totally worth it. From building community through events to Jack’s transformation into a seasonal dresser, we cover the…

00:25:17  |   Sun 01 Dec 2024
#27: Building a Content Strategy for Your Fitness Studio

#27: Building a Content Strategy for Your Fitness Studio

In this episode, I’m joined by our new creative lead, Henry. We chat about the journey of building a content strategy for Revamp and how Henry’s role has shifted from capturing moments to creating a …

00:24:46  |   Sun 17 Nov 2024
#26: 10 Sales Questions Answered: Boosting Sales at Your Fitness Studio

#26: 10 Sales Questions Answered: Boosting Sales at Your Fitness Studio

This week, I’m (Jack) running solo to answer 10 sales questions without much prep, so you’ll get my genuine take on each one. I dive into different ways we handle objections, like how to approach the…

00:23:56  |   Sun 10 Nov 2024
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