Studio B Episode 16 - On Your Radio - w/ guest Stephanie Bakker

Good news, radio listening still accounts for much, much more than all the streaming services combined when it comes to sharing your music with the world, but also for that reason, it’s still one of the most competitive ways to get your music heard. Radio airplay doesn’t just happen, it’s usually what happens after months or years of hard hard work - gaining an audience on other platforms, building up relationships in the industry, and growing your network.  However, there are ways you can take to boost your odds of getting on the air. I brought in former radio hostess with the Artist Rep, Project Manager, Creative Consultant with Straight Arrow and At Heart Branding Co. and all around peoples champ when it comes to supporting indie, emerging and green artists, Stephanie Bakker on this episode to talk about boosting your chances of getting on the radio!
We discuss how it’s important to be realistic, persistent and most of all, make music that will grab the attention of influencers and radio stations. We talk about which types of radio stations you should be talking and at what level of their careers you should be talking to certain ones. We talk about commercial and non-commercial, but there are three kinds of "markets:" small, medium, large. We talk about picking the right song for radio and what radio stations are looking for in a song you send to them.
 We share what you should do first before you even think about releasing a song to radio. We talk about professionally approaching radio stations, Program Directors, Music Directors and on-air personalities. Building a realistic, easily managed radio campaign and EPK's. We discuss the role of Radio Trackers and we also take you on the road with getting prepared for radio tours and even a few surprises in there!