How Authenticity Can Make You An Authority In Your Industry with Brittany Gregorio

Are you a new entrepreneur looking to start a wellness business and target a wellness customer, or are you the owner of a PT private practice who has already established a brand with your physical therapy services and wants to incorporate a wellness service into your practice? How do you want your brand as a whole to be seen? What is your core value as an entrepreneur and as a human that will make you stand out in the market?  

Welcome to the Rehab to Wellness B.O.S.S. Podcast! I'm your host, Kim Nartker, PTA. In this week's episode, I am joined by Brittany Gregorio. Content Marketing Strategist & Copywriter Brittany Gregorio started her own company after several years in the virtual assistant space. As her VA business rapidly grew, Britt began to see significant gaps in the industry. She had clients that didn't know what their message was, and had no regard for content. Britt knew there had to be a better way. Businesses and brands needed authenticity, more importantly, they needed a content marketing strategy. As CEO of Crafted Content, Britt and her team help entrepreneurs worldwide create content and implement a comprehensive content strategy that brings measurable results.

They will touch on such topics as:

• Content marketing falls under the umbrella of marketing
• If you don't have your content where it needs to be, nothing else matters.
• The most important thing for most entrepreneurs to understand is that you are what makes their business unique.
• Take your top three differentiators and incorporate them into your content.
• You don’t need to tackle every single social media channel at once. Pick your favorite and tune in to it.
• Understand your audience's needs and how to solve their problems.
• Don’t be afraid to utilize your personal life journey and stories in your content.
• Don’t share your day-to-day life events, but rather share the major life events that have shaped not only who you are but who you are as an entrepreneur. At the end of the day, your content is about standing by your core values.
• As a new entrepreneur, start to post with a simple introduction as to what you do and how you are going to serve your people, because at the end of the day, your content is about them, not you.
• Don’t be so focused on just informational content.
• When posting on social media, it must not consist of novel-like posts.     

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