Data-Mining Your Psyche by David Talbot | Free Audiobook

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Title: Data-Mining Your Psyche
Author: David Talbot
Format: Unabridged
Length: 11 mins
Language: English
Release date: 04-29-16
Publisher: MIT Technology Review
Genres: Science & Technology, Magazine & Radio

Summary:
When a state representative named Thom Tillis ran for US Senate in North Carolina in 2014, his campaign followed the now-standard practice of sending voters online and direct-mail advertisements referring to particular issues. Which issues mattered to which people, from ISIS to the Affordable Care Act, could be gleaned from the voters memberships and donations or inferred from demographic information and databases of everything from their purchases to their Web history.
"Data-Mining Your Psyche" is from the May/June issue of MIT Technology Review Magazine.

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