S1E16: Southwest Airlines Case Study
- Author
- Management Consulted
- Published
- Wed 01 Jul 2020
- Episode Link
- None
Southwest Airlines, beloved by many for its fun-loving culture, low ticket prices, and non-existent baggage fees, finds its 40 straight years of profitabilty at risk due to COVID-19. Like all airlines, the company faces strong economic headwinds.
Can Southwest stay above water amidst alarmingly low flight occupancy and a drastic dip in leisure travelers? Does the company have the balance sheet strength to sustain it through this economic crisis? We're sharing our honest thoughts on all this and more as Jenny Rae breaks down Southwest's business model and what they need to prioritize to survive Coronavirus.
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