S18E15: Intro to Casing (6 of 10): McKinsey Market Study Case – Premium Pricing for Beer
- Author
- Management Consulted
- Published
- Mon 09 Jun 2025
- Episode Link
- None
In the sixth episode of our Intro to Casing series, we analyze a McKinsey-style market study case for a legacy beer brand experiencing a revenue decline. The challenge? Reversing the decline without sacrificing profitability.
Follow along as Ed investigates shifting price dynamics, evaluates competitive benchmarks, and models pricing strategies to assess whether a premium rebrand could unlock growth.
Key Takeaways:
- How to analyze competitive positioning in a declining market
- Methods for evaluating pricing power and brand perception
- Frameworks for justifying strategic recommendations with data
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