Tarek Kabrit on pivots, the startup rollercoaster, and following through even when it’s hard

Join us as Tarek Kabrit, Strategy& Middle East alum and co-founder of the automotive AI company Seez, walks us through his startup journey – from launching a car buying app to expanding across 16 countries and eventually being acquired. In this Unscripted episode with Karim Sarkis, Tarek shares how Seez navigated multiple pivots, tough investor conversations, and the financial pressure between funding rounds. He opens up about taking loans from employees, staying committed when things got difficult, and why trying – even without guarantees – matters more than playing it safe.