Trading Up

Management must recognize that the primary objective of business is not to produce temporal wealth. Business exists first and foremost as a vehicle to produce true wealth. Temporal wealth, such as money, is simply a tool that management should use to trade up to acquire true wealth. True wealth is manifested in workers' lives in traits such as wisdom, righteous living, excellent reputation, respect, and godliness with contentment. To build an organization focused on acquiring true wealth requires management who is willing to invest temporal wealth in training to develop true wealth in stakeholders who will then produce excellent value for those the organization serves.