Right Customer Service

Wise organization leaders and managers understand that reputation is more important than profit and will, therefore, sacrifice profit to build and maintain a stellar reputation. Organizations earn reputations based on the quality of both the delivery and support of their value propositions. Customer support based on servant leadership—putting customers’ interests ahead of their own—and the Golden Rule is the Right Customer Service that will produce a stellar reputation. The reverse is also true. Failure to deliver the Right Customer Service will produce a tarnished reputation that, in time, will lead to an organization’s demise.