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160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words

Author
Cathy Goodwin, Ph.D.
Published
Thu 17 Oct 2024
Episode Link
https://strategicstorytelling.libsyn.com/160-how-to-write-client-pulling-copy-by-telling-stories-and-choosing-words

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this episode, we explore

...why there's so much wimpy copy out there ...parallels between writing wimpy copy and getting stronger by working out ...why stories solve the biggest problem of writing wimpy copy: saying good things about yourself ...two micro-tips to make stories come alive ...why you need to get into your audience's mind to write strong copy ...examples of strong copy with stories

RESOURCES:

FREE: 7 Copywriting Tips to Jumpstart your Sales. Click here to learn more.

Course on writing copy by telling stories - Click here to learn more.

Course on getting into your prospect's mind - Click here to learn more.

Story consultation: your 2-week sprint to transform your marketing, beginning with a 90-minute consultation. Click here.

 

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