075 3 Backstories Your Client Tells Herself When You Offer A Free Consultation (And How To Respond To Them)
- Author
- Cathy Goodwin
- Published
- Mon 10 Oct 2022
- Episode Link
- https://strategicstorytelling.libsyn.com/075-your-offer-is-great-and-theyre-afraid-to-accept-it
When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consultation.”
It was an effective strategy that led to many long-term, profitable client relationshps.
Today we’re seeing a backlash.
“I offer a free report on my business card,” says one business coach. “If I offer a free session, people think I’m selling.”
He’s probably right. We hear the word “free call” and our sales radar starts to ping.
We also see a backlash on low-end programs — the first step in some funnels — and offers that include free consultations.
To many people, a “free call” means a sales pitch. And they’re scared.
Prospects consider your consultation — free or paid — in the context of their backstory.
In this episode we review 3 common backstories your client tells herself when she hears the words, "Free Session."
Free offer - http://cathygoodwin.com/baggage
Course: http://cathygoodwin.com/clientadvtc coupon listen20
